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Research papers

Translating the language of consumers into global fundraising efforts

This paper describes UNICEF's adoption of a global, cross-category trends framework, and the organization's on-going usage of trends in idea generation. It reviews how and why UNICEF identified a need to track consumer trends, as well as highlights...

Catalogue: Congress 2011: Impact
Authors: Nick Chiarelli, Sotta Long
September 18, 2011
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Citation

Chiarelli and Long (2011a, September 18). Translating the language of consumers into global fundraising efforts. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/translating-the-language-of-consumers-into-global-fundraising-efforts


Research papers

Megacities as the new frontiers

For the first time in human history, living in a city is the norm; more people live in cities than live in the countryside. The MegaCity is the very embodiment of the teeming metropolis, with all of the opportunities and challenges that such a...

Catalogue: Congress 2008: Frontiers
Author: Nick Chiarelli
Company: GfK
September 26, 2008
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Citation

Chiarelli, N. (2008a, September 26). Megacities as the new frontiers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/megacities-as-the-new-frontiers